Search engine optimization, (referred to in the industry as SEO) is simply the use of search engines to draw traffic to a web site. It can also be referred to more generally as search engine marketing. SEO usually involves attaining a higher ranking in search engines and directories via changes to your site code to make it more relevant and therefore more search engine compatible.

Did you know that 81% of Internet users rely on search engines and directories to find the information they need? It's true. Therefore, ranking highly in search engines and directories should be critical to your Internet marketing strategy. Unfortunately, many online businesses fail to address the importance of search engines, building their site without any regard to search engine compatibility at all.

Why Do You Need Search Engine Optimization?

Here are some excellent reasons:


Major search engines attract more distinct visitors than almost any other Web site. Yahoo! alone boasts 65 million registered users.


85% of all Internet user sessions involve someone browsing at a search engine. Your search engine ranking  determines a major slice of your site traffic.

Research has shown that users hardly ever go beyond the top 30 search engine rankings for a single search.   It is estimated that the top 30 results receive over 90% of search traffic.

 Consumers use search engines to locate and buy goods or to research many decisions (such as choosing a vacation destination, medical treatment or election vote).

 68% of people using search engines use 2 or more words in their search strings.

 People finding your site via search engines are more qualified targets for your products and services because they have actively sought out your site by typing a search phrase directly related to your site content. It's the perfect web site promotion.

Recent U.S. study has found that the World Wide Web contains more than 2.1 billion documents and is growing at the rate of seven million pages per day. How do you expect people to find your site?

Search engines should be your very first method of web site promotion. But there's no way to crack search engines.Achieving a high ranking takes a combination of positioning techniques, patience and quality site content


How Internet Consumers Find Web Sites :

You want your website to help build your business. Your prospective customers use search engines (SEs) to find suppliers of your product or service. SEs let your customers know where you are.

If you're not listed, they'll give their business to someone who is!

   CZone's specialist Search Engine Optimization (SEO) department:

 Specializes in SE analysis and submission.


 Works with you to research key words and phrases to help your customers to find    you.

 Researches your web-competition and crafts your site for maximum appeal to each  of the major SEs.

 Submits your site (by hand) to gain the best possible 'unfair advantage' for you.

 Advises you on ways of getting your site to load quicker.

Leaving appearance aside, there are two main criteria a web site must fulfill, firstly it must present information quickly, in an easy to navigate fashion, and secondly, it must be easily found in the major search engines. Whether building from scratch, or modify an existing web site, search engine optimization is a fundamental consideration.

Independent research suggests that around 90% of people searching the web for products or services will use one of the top 10 search engines and that three quarters of them don't look past the first two or three pages of results. Search engines are Google.com Yahoo.com Alltheweb.com Lycos.com Msn.com Hotbot.com Khoj.com Altavista.com and Many More…

If a page doesn't display within the first 12 to 15 seconds, most people will abandon it, in any event, most people have made up their mind within the first 7 seconds!

So we endeavor to get our sites as high as possible in the search engines, whilst ensuring they are presented quickly. This is "Search Engine Optimization". Search engine submission is also a major consideration. The top 10 major search engines are responsible for almost all searches, so we only concentrate on these. Many of them share their results out to the smaller engines anyway, so there is absolutely no point in submitting to 30,000 search engines, infact it can do more harm than good!

Website rankings change almost daily. We stay up to the minute with SE developments. We use five different programs to constantly monitor and reassess our results. We put every effort in to maintain and improve your website's position in searches.

Why Search Engine Positioning?

Simply submitting to the search engine does not guarantee you'll receive any new visitors. If people cannot find you in the first 30 matches of results, then submitting was a waste of time. The best advertising dollars you can spend on the Web are in achieving search engine and directory rankings. Nearly everyone begins their Web travels at a major search engine. Anyone finding your site on a search engine or directory is someone who was specifically looking for your company, product or service. That makes them a qualified lead more likely to buy something than if they'd clicked on a banner ad out of idle curiosity. Third party studies have proven that search engines and directories provide better results than other forms of Web advertising. The cost of traditional advertising is very expensive